Elephant Parade® Shop
A kaleidoscopic parade of brightly painted pachyderms has been spotted ambling majestically through The Peninsula Bangkok ever since 20 December 2014, and they will continue to be seen lending their upbeat elephantine attitude to the riverside ambiance until 31 March 2015.
Beautifully moulded and meticulously ornamented, their eye-catching presence reflects a partnership between the hotel and Elephant Parade®, a global movement that raises awareness of elephant conservation issues and, by bringing such pleasurable spectacles to the public, helps give them a better life.The Peninsula Bangkok embraced the concept as part of its innovative corporate responsibility and sustainability programmes. Staging the psychedelic elephant circus primarily involved setting up an Elephant Parade® Shop at the hotel’s Ground Level to showcase what is the world’s largest art exhibition and workshop of decorated baby elephant statues.
Created by upcoming and world-class artists, each Elephant Parade® statue is deemed a unique piece of art. But they’re also eminently practical friends of real elephants in that after every exhibition, some of the herd, including limited-edition, hand-crafted replicas and assorted accessories created expressly for the exhibition, are auctioned either online or by a renowned auction house. The real life jumbos are jazzed because proceeds from the auction and 20% of net profits of Elephant Parade® sales are donated to conservation projects in their honour.
Guests and visitors have been delighted by the beautifully attired gentle giants. Inspired by their beguiling beauty, many are taking up the invitation to create some elephant art of their own. Festooning one of the blank statues of various sizes with festive attire and all sorts of other creative inspirations, to bring back home has provided a surprise highlight of their stay.
No doubt once situated in their living room, lobby or garden, alongside one of the professionally executed pieces they successfully bid for, the elegant animals will enhance their environs for aeons to come; not to mention extending the warm fuzzy feeling their patrons get from knowing that their own work and personal generosity are benefiting actual elephant populations.
Last but not least, this dovetails nicely with The Peninsula Bangkok’s campaign to promote tourism to the Land of Smiles. The Peninsula Hotels is supporting the Tourism Authority of Thailand’s new global tourism promotion campaign by launching “Tastefully Thai”. This exciting three-month showcase will encourage leisure and business visitors to experience the unique charms of The Peninsula Bangkok and Thailand by presenting the very best of Thai cuisine, culture, art and wellness.
From March to June 2015, each Peninsula hotel around the world will be bedecked with fragrant floral decorations inspired by Thai traditions. Guests can savour special menus created by The Peninsula’s expert Thai chefs, plus Thai-themed afternoon teas, turndown treats and spa treatments, including The Peninsula’s new signature Simply Peninsula Wat Pho Royal Thai Massage. Hotel guests will also be invited to support the Elephant Parade charity, the world’s largest exhibition of decorated elephant statues that raises funds for elephant conservation projects in Thailand.
Highlights of the “Tastefully Thai” season at The Peninsula hotels include Thai Food Festival, Thai-inspired spa programmes, Thai Afternoon Tea, Thai turndown amenity in the guest rooms, Elephant Parade display at all Peninsula hotels’ public area to raise awareness and donation of Thai elephant conservation and many more.